Privacy Policy

Forge 97 Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit, contact us/get in touch, or make a purchase from 97 (Pty) Ltd.

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” Examples include, but are not limited to, when you fill in any form, such as when you register or update the details of your user account, access or use the web platform, make payments, place orders, write reviews, interact with’s social media pages including but not limited to Facebook, Instagram, YouTube, Snapchat, online blogs and mobile applications. Information collected includes, but is not limited to; names and addresses, telephone numbers, identity numbers, search data, payment and banking information such as your bank account when paying via EFT, social media accounts and personal preferences.

In order to provide you with a seamless user experience, Forge97.commay share your information (personal and non-personal), with our employees, staff, partners, and or subsidiary companies. Your information is treated with the strictest confidentiality.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. Upon visiting this site, you may see ads related to our products.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We also use your information to target adverts to you, suggest products which we think you are interested in, send you newsletters and promotions. Additionally, we use this Order Information to communicate with you; Screen our orders for potential risk or fraud; and better tailor ads to you. When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing your personal information

We share your Personal Information such as your delivery address and phone number with our delivery company so that they can be able to deliver to you. We also use Google Analytics to help us understand how our customers use our site, you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise to protect our rights.

We do not share your information; personal or not to anyone unnecessarily. We take the highest degree when it comes to protection your information and data. We can only share your information with our supplies in rare cases such as, processing your warranty claim etc

We do not allow suppliers to know your personal information for any of their internal processes unless they have a court order to do so; and in such a case we may appeal that case.  

Behavioural advertising

As described above, we use your Personal Information to provide you with advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at

Do not track

Please note that we may not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser yet.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. In such cases, the new terms and conditions shall apply to you with immediate effect.

Contact us (Get in touch)

For more information about our privacy practices, if you have questions, or have suggestions please contact us by e-mail at or give us a call on 081 491 9965.